Effortless Device Care
Tell me about your device, and I’ll tell you who you are
Always on, never without
Today users are addicted to their smartphones. The smartphone is the first thing we check when we get up in the morning, it’s the last thing we check before going to bed. We check our smartphones hundreds of times a day. Day in, day out, year round. For work, for entertainment, to limit boredom and to catch up on the latest updates on Facebook or Instagram.
Few of us could imagine living without the smartphone today. Yet, as the smartphone altered needs and behavior, it also affected the relationship between the consumer and the operator.
And this is where Effortless Device Care makes the difference - a platform that enables mobile operators and manufacturers to better understand their subscribers and users in order to create more relevant conversations. Using prescriptive analytics Effortless Device Care can alert users of potential issues and guide then to the most optimal service scenario. Be it self-service, assisted care or an upgrade offer.
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Device issues are top of mind
Recent studies indicate that 14% of subscribers state dissatisfaction with their current devices as the reason they chose their next device from a different provider*. This means that one out of every seven subscribers risk to churn due to device issues and subsequent poor customer service experiences.
Recent studies indicate that 15% of subscribers state dissatisfaction with customer care as the reason they chose their next device from a different provider*. This means that one out of every seven subscribers risk to churn due to poor customer service experiences.
So what can a mobile operator do to strengthen the relationship with their customers?
* Ovum – Solving Common Smartphone Woes – 2016
Delivering tangible value. Everyday.
With Effortless Device Care, mobile operators can make the device lifecycle experience more effortless for the customer. Using Device Insights, operators can provide improved and prescriptive device self-service and this will be repaid through increased customer loyalty, lower churn rates, as well as reduced service costs and new revenue opportunities.
* eBuilder and Telia – Smartphone and device end-user survey – 2017