Device Insights white paper: Identifying smartphone frustration to battle churn and improve loyalty in telecom


At no time is an operator more vulnerable to churn than at the moment a subscriber’s smartphone experience deteriorates. Frustration kicks in and users start to notice advertising from competitors offering subsidized devices. And with the ease of switching carrier these days, the step from the frustration of a bad experience to a new device (and a new operator) is very short.

This white paper details how mobile operators can improve segmentation and increase sales effectiveness by identifying smartphone frustration.

Download here